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Is your personal brand building something — or just keeping you visible?

Ten questions. Two minutes.
Find out where the gaps are.

Your Brand Building Content Score

Conviction
Craft
Core
Codes
CTA

Score each statement from 1 to 5. Don't overthink it — your first instinct is usually right.

1 = Not at all true 3 = Somewhat true 5 = Completely true
Conviction — what you stand for that others won't say
01 Someone who found my profile today would know what I believe — not just what I do.

If your content could belong to anyone in your field, there's no conviction in it yet.

02 I have a clear point of view on my industry that I'm willing to put my name to — publicly and consistently.

A genuine stance makes you impossible to ignore. Silence makes you impossible to choose.

Craft — what you've mastered and can teach
03 My content teaches people something only someone with my specific experience would know.

Generic tips build followers. Specific expertise builds trust. Your audience needs the second one before they hire you.

04 It's clear from my content who it's for — and those are the people I want to be working with.

Content aimed at everyone reaches no one. The right audience self-selects when you speak directly to them.

Core — who you are beyond the work
05 Someone who followed me for a month would have a genuine sense of who I am — not just what I sell.

People refer people they feel they know. If your presence is all professional surface, there's nothing to be loyal to.

06 My values, my community, and what I care about come through in my content — not just my credentials.

What makes someone refer you to their inner circle is knowing who you are, not just what you've achieved.

Codes — what makes you recognisable
07 If you covered my name on every post, someone scrolling would still know the content was mine.

Recognition is built through repetition. Without consistent codes, even great content disappears into the feed.

08 My visual language, tone, and content formats are consistent — not different every week depending on what I felt like posting.

Consistency is what makes everything compound. Every inconsistent post resets the memory you've built.

CTA — beyond the transaction
09 I give my audience somewhere to go that creates value for them — not just a prompt to hire or buy.

If every post ends in a transaction ask, the relationship is one-directional. Build an audience, not just a pipeline.

10 If I'm honest, my content is building something — not just keeping me visible while I wait for the next opportunity.

Awareness gets you noticed. Association gets you chosen. This is the question behind every other question.

Please answer all 10 questions before scoring.

out of 50

Want to know what's behind your score?

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Personal brand studio for culture shapers.

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